One habit that isn’t changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. In 2020, Internet users rose an additional 7.4% to 321 million daily users. Digital marketing is a necessity for companies; your website is often your first opportunity to impress potential clients.

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer’s journey, and delight your clients to improve retention.

1| Write Blog Content

A well-written blog article will clearly convey your message to your reader and search engines. It’s important for both to understand the context of your content. By utilising SEO best practices, you will increase your content’s opportunities to show up in search queries for different keywords relevant to your industry or niche. It takes time and money to develop high-quality content. However, it’s the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Blog Stats to Note for 2023:

Over one-third of high-earning bloggers (those who earn over AU$65,000 annually) say that readers’ demand for higher quality content is now greater than it was two years ago.
Tumblr has nearly 488.1 million blogs.
WordPress has approximately 78 million new posts published on its platform every month.

Source: Oblero

2| Video Marketing

One of the quickest ways to enhance written content and greatly improve your opportunities to rank in search is to add a video. There are two ways to include written and video content together in a blog post. If you start with the video, you can add a transcript of the video’s spoken words. If you start with the written content, you can add a video to provide deeper content on a topic. This may draw in visual learners who don’t have the time or patience for longer blog posts.

Another great way to use video marketing is on social media. Instagram Stories, Facebook Stories, and Google web stories all offer visual opportunities to connect with potential leads in unique ways.

Video Stats to Note for 2023:

70% of consumers say they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website, and 39% call a vendor after viewing a video.
80% of video marketers claim that video has directly increased sales.
72% of customers prefer learning about a product or service by way of video.
A website is 53 times more likely to reach the front page of Google if it includes video.
84% of people say watching a brand’s video convinced them to buy a product or service.

Source:learn.g2.com

3| Audio Content

This is one you’ll be seeing pop up more and more in the future. If you’re looking to expand your audience and video isn’t your preference, consider developing a podcast or recording an ebook. Podcasts are constantly growing in popularity, along with audiobooks. While audiobooks are sometimes more of an investment, they are becoming more accessible as libraries invest in more and more services.

Audio Content Stats to Note for 2023:

38% of marketers are investing more in creating this content format, including podcasts and audiobooks.
73 million people listen to podcasts each month.
45% of those have listened to audio podcasts in a car through a cell phone.

4| Email Marketing

Email marketing is a key part of a holistic content marketing strategy because it allows you to personalise and target your communication with each contact. Email is used for every aspect of a customer’s buyer’s journey, starting with lead generation. You can continue to engage your customers and delight them by offering insider discounts on new products or services.

Email Stats to Note for 2023:

For every $1 spent on email marketing, you can expect an average of $55 in return. Content Marketing Institute
DMA Marketers who used segmented campaigns noted as much as a 760% increase in revenue.
87% of marketers say that video has increased traffic to their website.
80% of marketers have reported an increase in email engagement in 2020.

Email marketing by King Carlos Coffee is sent directly to their customers phones and inbox’s. Letting them know about new offers, events and deals.

5| Visual Content is Key

The visual learning style popularised by Neil D. Fleming is one of three distinct types. Fleming explains that visual learners need to see information to learn it. This “seeing” takes many forms from spatial awareness, photographic memory, colour/tone, brightness/contrast, and other visual information. Include visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to incorporate visual content is to have a custom image with every blog post.

Visual Content Stats to Note for 2023:

56% of marketers are designing more image-based content.
Studies have shown an 82% increase in readers’ attention spans and recall through the use of colours in visuals.
Researchers demonstrated a 39% decrease in time spent finding crucial information in a document when visuals, colour, and charts were used compared to when they weren’t.

6| Social Media Marketing

As you strive to extend your digital reach, it’s helpful to leverage social media. Social media channels like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn are excellent places to connect with your target audience, share content, and answer questions.

It’s important to spend time developing a buyer persona. This way, you will know which social media platforms will best connect your brand with your target buyer. You will want to plan out your social media posts. It’s important to look ahead and consider ways you can incorporate interactive content such as polls.

53% of the world’s population uses social media worldwide every month, which is more than 4.14 billion people.
88.9% of all internet users use social media each month. An average of 2 million people sign up to social networks every day.
Active social media users rose 12.3%, +453 million.
The average number of social media accounts per internet user (aged 16 to 64) is an incredible 8.3. However, this is not an indication that we use each of our social accounts every month. Many of us have accounts that sit dormant.

Source: influencermarketinghub.com

Social Media Users as of December 2020:

Facebook – 2,701 million
YouTube – 2,000 million
WhatsApp – 2,000 million
Facebook Messenger – 1,300 million
Weixin / WeChat – 1,206 million
Instagram – 1,158 million
TikTok (excluding Douyin) – 689 million

Perpetual Strata Management‘s Instagram feed taps into their target market, stays on brand, and subtly lets their audience know what their values are. It’s not just about smashing sales pitches down people’s throats.

As you develop your content marketing strategy for 2024, take time to think about how you can incorporate each of these aspects into your overall digital marketing efforts. If you need help thinking through how to implement your ideas best, give us a call. We’re content marketing experts who specialise in customised strategies.

6 Content Marketing Strategies You Can’t Ignore in 2024